Vista | Ballroom Brand Activation | CinemaCon 2024 | Las Vegas, NV

Enterprise-Quality Exhibit Design with Boutique Service

At CinemaCon 2024 in Las Vegas (Caesars Palace), KSM Exhibits supported Vista with a ballroom brand activation designed for high-traffic demos and one-to-one conversations—featuring a branded illuminated entry portal for immediate visibility, a bold gradient backwall with a mounted display for product storytelling, and clean demo counters + kiosk stations that kept the space open, organized, and easy to navigate for qualified cinema-industry buyers.

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Project Specs
Client: Vista · Show: CinemaCon 2024 · Space: Ballroom Activation
Venue: Caesars Palace · City: Las Vegas, NV · Date: April 10, 2024
Focus: CinemaCon is the largest trade show for the theatrical exhibition industry—bringing together cinema owners, executives, and decision-makers to explore new products and innovations across ticketing, technology, concessions, and cinema operations.

Event site: cinemacon.com

Highlights

Illuminated branded entry portal to create a premium “walk-in” moment and draw attention from corridor traffic
Backwall presentation zone with mounted screen for clear messaging, feature walkthroughs, and live demo support
Clean demo-counter layout with multiple touchpoints to keep lines moving and make conversations easy to start

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